... re-use rights only Supply chain management Brand manufacturer Platform entry Coopetition Private label products Platform-based marketplaces are becoming more prevalent as a primary medium for transactions and have taken a huge and fast-growing share of today’s economy. The rise...

... This study suggests a way of the evolutionary game-theoretical model. Findings The model presented in this paper demonstrates coopetition is derived from balance points in multi-actor games. As the political–philosophical address of those strategic games will of all becomes convention in this balance...