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Keywords: Cross-selling
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Journal Articles
Cooperation mode selection strategies in platform ecosystems: analyzing brand value, cross-selling, and platform empowerment
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2025) 20 (3): 923–948.
Published: 17 October 2024
... under the original equipment manufacturer (OEM) and original brand manufacturer (OBM) modes. Design/methodology/approach This paper uses game theory to analyze the problem, considering factors such as brand value difference, cross-selling and platform empowerment. It constructs the game models...
