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Keywords: Customer co-creation
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Journal Articles
Barriers analysis for customer resource contribution in value co-creation for service industry using interpretive structural modeling
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2020) 15 (3): 1137–1166.
Published: 24 February 2020
... 2020 14 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer co-creation Value co-creation Interpretative structural modelling (ISM) MICMAC analysis Customer resource contribution Barriers Rapid changes, ever...
