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Keywords: Customer desired values
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Journal Articles
Journal of Modelling in Management (2023) 18 (2): 318–342.
Published: 22 October 2021
...) Holarchy Customer desired values Positioning Strategy An important contribution of this study lies in the innovative application of two research methods (i.e. TISM and ANP) when analyzing complex decision-making situations. This paper demonstrates how these two methods can be seamlessly applied...

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