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Keywords: Customer engagement
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (5): 1535–1565.
Published: 05 April 2024
...Yuvika Gupta; Farheen Mujeeb Khan Purpose The purpose of this study is to comprehend how AI aids marketers in engaging customers and generating value for the company by way of customer engagement (CE). CE is a popular area of research for scholars and practitioners. One area of research that could...
