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Keywords: Customer engagement value (CEV)
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Journal Articles
Journal of Modelling in Management (2022) 17 (4): 1144–1176.
Published: 05 July 2021
...Eman Abo ElHamd; Hamed Shamma; Mohamed Saleh; Ehab Elkhodary Purpose The purpose of this paper is to close the gap between the theoretical nature of existing contributions in customer engagement value (CEV) and its need to practically empower business decisions. This is done by proposing...

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