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Keywords: Customer experience management
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2016) 11 (1): 91–115.
Published: 08 February 2016
... in customer relationship management (CRM), customer experience management (CEM) and CL, with a particular emphasis on exploring the relationships between these proposed domains. Findings – The CRM efforts, customer acquisition, retention and experience, are suggested to have positive influence...
