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Keywords: Customer lifetime value (CLV)
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2022) 17 (4): 1144–1176.
Published: 05 July 2021
... (CEV) Customer lifetime value (CLV) Customer referral value (CRV) Customer influencer value (CIV) Customer knowledge value (CKV) Business to consumer (B2C) Business to business (B2B) Consumer to consumer (C2C) Each customer’s value within a firm depends on their purchases and their non...
