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Keywords: Customer relations
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Journal Articles
Classification and prediction in customer scoring
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 38–53.
Published: 16 March 2010
.... These behavioral characteristics in turn play a foundational role in scoring (rating) customers on such measures as profitability, risk and customer life‐time economic value (Rhee and McIntyre, 2008). Customer relations Customer service management Scoring procedures (tests) Classification Predictive...
Journal Articles
Revisiting customer value analysis in a heterogeneous market
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 8–24.
Published: 16 March 2010
... (Sanchez‐Fernandez and Iniesta‐Bonillo (2006) review of the research on customer value in marketing). The consumer is the ultimate arbiter of a strategist's success (Priem, 2007, p. 233). Value analysis Customer relations Demand Bayesian statistical decision theory Prices Quality ©...
