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Keywords: Demand
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Journal Articles
Revisiting customer value analysis in a heterogeneous market
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 8–24.
Published: 16 March 2010
... measure of revenue coming from the particular account (REVENUES). DeSarbo and Grisaffe (1998) for additional details of this CVA study. The purpose of this research is to focus on the demand side of value and introduce an alternative/improvement to the DeSarbo et al. (2001) approach...
