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Keywords: Demand-enhancing investment
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2026) 21 (1): 73–106.
Published: 02 December 2025
...Jumpei Hamamura Purpose This study aims to consider the impact of conformity pressure (peer pressure) on demand-enhancing investments among dual-channel supply chain parties. Nowadays, IT development helps manufacturers open direct channels easily, and the complexity of distribution through...
