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Keywords: Elaboration likelihood model
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Journal Articles
Generative AI and sustainable consumption: assessing cognitive and motivational drivers of trust through the elaboration likelihood model and expectancy–value theory
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2026) 21 (4): 1482–1508.
Published: 20 January 2026
...Andri Dayarana K. Silalahi; Dalianus Riantama Purpose Grounded in the elaboration likelihood model ( ELM ) and expectancy–value theory ( EVT ), this study aims to investigate how user trust fosters the adoption of generative AI (GenAI) sustainability recommendations. It evaluates the impact...
