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Keywords: Electronic products
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2020) 15 (4): 1543–1565.
Published: 12 June 2020
... with the help of empirical research done by surveying 200 consumers of electronic products. This was followed by the application of interpretive structural modelling (ISM) technique, to get an insight into how these enablers are influencing sustainable consumer behaviour. Findings ISM technique...
