... goals. Social implications The study develops environment-friendly approaches for inventory management and improving the profitability alike. Originality/value This study is among the first to consider environmental protection with an investment in greening effort along with inventory management...

...Pradeep Kautish; Ganesh Dash Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available...