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Keywords: Expectancy-disconfirmation theory
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2025) 20 (6): 2024–2053.
Published: 18 April 2025
... to enhance competitiveness. Design/methodology/approach This research uses Expectancy-Disconfirmation theory as a framework which demonstrates the mechanism through which buyers’ digital marketplace experiences create their e-satisfaction. Through integrating fsQCA with PLS-SEM this research combines...
