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Keywords: Green trust
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Journal Articles
Unlocking green purchasing: navigating the interplay of environmental knowledge, concern and trust
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management 1–22.
Published: 20 February 2026
... using Structural equation modelling. Findings GPI is influenced by EC, environmental knowledge ( EK ) and ELK and green trust plays a pivotal role in converting these factors to green buying behaviour of customers. EK and ELK indicated a substantial link with green trust. A significant...
