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Keywords: HDBSCAN
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Journal Articles
Not all franchises are the same: an unsupervised machine learning approach to strategic segmentation
Wendel Marcos dos Santos, Pedro Lucas de Resende Melo, Daielly Melina Nassif Mantovani, Márcio Shoiti Kuniyoshi
Journal:
Journal of Modelling in Management
Journal of Modelling in Management 1–32.
Published: 28 May 2026
...-Means algorithm served as an exploratory segmentation tool. Subsequently, principal component analysis ( PCA ) was applied for dimensionality reduction, followed by hierarchical density-based spatial clustering of applications with noise (HDBSCAN) as the primary clustering technique. This approach...
