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Keywords: Home appliance industry
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Journal Articles
Developing a scale for brand competitive positioning: a study in the home appliance industry
Available to PurchaseEffat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2021) 16 (2): 558–578.
Published: 11 September 2020
...Effat Sadat Mahboobi Renani; Seyed Fathollah Amiri Aghdaie; Majid Mohammad Shafiee; Azarnoush Ansari Purpose The purpose of this study is to identify the factors affecting brand competitive positioning (BCP) and its components in the home appliance industry and also to develop a scale...
