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Keywords: Instagram
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2026) 21 (1): 392–418.
Published: 29 July 2025
...Puneett Bhatnagr Purpose This study aims to analyse user sentiments towards virtual influencers on Instagram and identify key positive and negative themes to enhance the understanding of consumer perceptions of digital media strategies. Design/methodology/approach Using sentiment analysis...
Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (6): 2061–2078.
Published: 26 June 2024
...Rozhin Houshiarian; Asra Amidi; Ehsaneh Nejad Mohammad Nameghi Purpose This study aims to examine the role of various Instagram contents on customer behavior. The studied case is associated with herbal teas sold on active Instagram pages. Design/methodology/approach A structured questionnaire...
