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Keywords: K-Means
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Journal Articles
Not all franchises are the same: an unsupervised machine learning approach to strategic segmentation
Wendel Marcos dos Santos, Pedro Lucas de Resende Melo, Daielly Melina Nassif Mantovani, Márcio Shoiti Kuniyoshi
Journal:
Journal of Modelling in Management
Journal of Modelling in Management 1–32.
Published: 28 May 2026
... enabled the identification of dense cluster structures and the detection of atypical franchise chains. Variables such as franchise fee, payback period, franchisee support and franchise chain satisfaction were analyzed. Findings HDBSCAN outperformed K-Means by revealing clusters that more accurately...
