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Keywords: Market share
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Journal Articles
Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands
Open Access
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (4): 1237–1261.
Published: 08 January 2024
... with companies' market share. Design/methodology/approach The authors used an integrative approach to clarify the construct’s domain, building on previous measures. They took several steps to select appropriate items, refine the measure, validate it through reliability tests and convergent and discriminant...
Journal Articles
Multi‐factor competitive internet strategy evaluation: search expansion, portal synergies
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2009) 4 (3): 249–273.
Published: 30 October 2009
...Joao Duque; Dean A. Paxson; Arun Melmane Purpose The purpose of this paper is to illustrate the use of a multi‐factor competitive real option model. Design/methodology/approach The model is described, context of Google‐Yahoo! is developed, market share and other parameter values are estimated...
