... their central role in the field. The co-word analysis identified six major research clusters: sales forecasting and data analytics; personalization and recommendation systems; natural language processing and chatbots; intelligent order and inventory management; market analysis and dynamic pricing; and smart...

... Incentive mechanisms Content platforms Mechanism equivalence Multilateral markets Marketing National Natural Science Foundation of China 72571257 National Natural Science Foundation of China (72571257). Over the past decade, content platforms have become integral to the daily lives...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social networks Cognitive analysis Econometrics Statistics Marketing This research has not received specific support from public sector agencies, commercial entities or non-profit organisations...

... with companies' market share. Design/methodology/approach The authors used an integrative approach to clarify the construct’s domain, building on previous measures. They took several steps to select appropriate items, refine the measure, validate it through reliability tests and convergent and discriminant...

... writing reviews. Therefore, the key to obtaining market information from online comments is to analyze the meaning of words in the text. Recently, some machine learning methods have been applied in identifying product features, extracting consumers’ attitudes and gradually domain (Archak et al...

... Emerald Publishing Limited Licensed re-use rights only Marketing Innovation Statistics Business analytics In a multi-channel environment, consumers can receive various services and products over channels including offline, online and mobile ones. Today, the mobile channel...

... generated from a group of expert decision-makers. A representative case study in the Philippines with an emerging market trend for single-dish restaurants was conducted. Findings Findings show that “value” is the most crucial attribute in achieving customer loyalty, followed by “food” and “service...

... to consumer (C2C) markets. Design/methodology/approach CEV is a comprehensive term that measures the total value of the customer through capturing his transactional and non-transactional behaviors. Hence, it is an essential term for measuring the value of the customer in direct marketing. This motivates...

...-based marketing (KBM) capabilities. This paper aims to conceptualize KBM, to develop a new scale for KBM and to examine how to gain CA through KBM. Design/methodology/approach Drawing from the related literature and building on the concept of KBM, this paper conducted a mixed-method approach. After...

..., forward-looking customers’ anticipation for releasing a new generation can harm the firms’ profit. In this regard, this research analyzed optimal pricing and advertising policies for a new generation product in a market populated by homogeneous forward-looking customers. To the best of the knowledge...

... on their planning in each probable case that the market requires. We stress that this theory is applicable when there is no trusted enough historical data available and we have no choice but trusting on the expert’s opinion. This means that in the existence of enough data, one has to use probability theory...

...Shalini Singh; Ashulekha Gupta Purpose Dynamic changes in the marketing scenario lead to the changes in consumer purchase preferences and it is often observed that consumers get more inclinations for the purchase of green products. This paper aims to focus on the influence of factors affecting...

... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing Analytics Modeling Data analytics E-retail E-commerce Latent semantic analysis E-retail is a highly competitive market in which value-added features drive competitive...

... of Environment and Forests (March, 2016) “both waste electrical and electronic recyclers and e-waste recyclers comes under Red category (Industrial sectors having Pollution Index score of 60 and above)”. There is huge growth potential in the Indian Electronics Market Segment. India is trying to reduce...

... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction is an important concept in the marketing domain (Bowden, 2009) as satisfaction is the desirable end result of consumption. It encourages the organization to take remedial action...

... relationships in the context of dining restaurants. From a market-specific context, this the first study to investigate and link the examined variables in the context of Bangladeshi dining restaurants. 09 12 2017 07 07 2018 06 02 2019 31 03 2019 19 04 2019 According to Oliver...

...Hanyu Xiao Purpose This study aims to describe the general picture of the competition in multichannel expert services in duopoly market and discuss how the quality difference may affects the competition between service providers with different quality levels, where both providers offer face...

.... Under non-cooperative and cooperative games, the optimal sale price, warranty period and warranty price for the manufacturer and the optimal maintenance cost (repair cost) and marketing expenditure for the agent are obtained by maximizing their profits. The satisfaction of the customer is also maximized...

... to achieve a potential competitive position. Table I. Strengthening factors for the interpretive structural model with description and reference Strengthening factors Description Reference Demand chain management (SF1) “The chain of activities that communicates demand from markets...

... for companies to come up with the right marketing mix for consumers in the rural market. There is a great dearth of empirical research on consumer behavior facets on environment-friendly products for rural market in India. Design/methodology/approach Conclusive cross-sectional descriptive research design...