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Keywords: Mobile advertising
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (1): 145–168.
Published: 07 April 2023
...Venkateswarlu Nalluri; Richard G. Mayopu; Long-Sheng Chen Purpose Due to the high use of mobile devices, the market share of mobile advertisements (Ads) is significantly growing. Although mobile Ads can contact potential customers at any time and in any location depending on their unique demands...
