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Keywords: Mobile phone industry
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 190–210.
Published: 12 February 2018
...Prateek Maheshwari; Nitin Seth; Anoop Kumar Gupta Purpose The mobile phone industry in India is highly competitive, fast paced and technology-driven. In such a hyper competitive era, effective advertising is considered a key success driver for a mobile phone brand. The purpose of this paper...
