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Keywords: Mutual fund services
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 119–136.
Published: 12 February 2018
... through pair-wise comparison matrix for BRS modeling using ANP approach. Findings The brand resonance using ANP has been quantified, and BRSs of each brand through brand judgments and brand feelings criteria are calculated using two renowned Indian mutual fund services brands State Bank of India...
