... 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Online organic food services E-satisfaction E-recommendation Service recovery paradox Service dominant logic PLS-SEM Machine learning Health, sustainability, ethical...

... on the overall adoption of digitization. Design/methodology/approach The ten most significant barriers to adoption of digitization in SC are categorized as – social, economic and technological. An integrated – partial least squares structure equation modeling (PLS-SEM) technique is used for hypothesis...

... various drivers and barriers shape farmers’ TR and, in turn, their intention to adopt SFTs. Design/methodology/approach Data were collected from 351 farmers and analyzed using a hybrid partial least squares (PLS)–structural equation modeling–artificial neural network (PLS-SEM-ANN) approach...

.... Design/methodology/approach Data was conveniently gathered from 293 customers with bank accounts in different private banks using a structured questionnaire. The collected data was analyzed using PLS-SEM. Findings The study found that brand identification, attachment, engagement and experience...

... 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only FinTech adoption Behavioural intention Gender PLS-SEM India Information technology (IT) has strongly affected the global financial system and has given birth to a new phenomenon...