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Keywords: Perceived quality
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Journal Articles
Developing a scale for brand competitive positioning: a study in the home appliance industry
Available to PurchaseEffat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2021) 16 (2): 558–578.
Published: 11 September 2020
... positioning Credibility Desirability Home appliance industry Marketing communication Perceived quality Reputation Branding is considered an activity designed to position a brand in the consumers’ minds (Leijerholt et al., 2018). Because of the need for identifying consumers’ preferences...
