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Keywords: Platform ecosystem
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Journal Articles
Cooperation mode selection strategies in platform ecosystems: analyzing brand value, cross-selling, and platform empowerment
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2025) 20 (3): 923–948.
Published: 17 October 2024
...Junfeng Dong; Qiman Zhang; Haoyuan Teng; Li Jiang; Wenxing Lu Purpose This paper aims to investigate the vertical cooperative relationship between the core enterprise and the manufacturer within the platform ecosystem, specifically analyzing the optimal decision-making processes of both parties...
