Keywords: Platform operation model
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Journal Articles
Journal of Modelling in Management (2024) 19 (4): 1114–1135.
Published: 13 February 2024
... only Platform operation model Seller competition Promotion effort Two-sided market E-commerce has become a mainstream shopping method in the world today. In 2022, retail e-commerce sales were estimated to exceed US$5.7tn worldwide, and this figure is expected to reach new heights...

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