.... These behavioral characteristics in turn play a foundational role in scoring (rating) customers on such measures as profitability, risk and customer life‐time economic value (Rhee and McIntyre, 2008). Customer relations Customer service management Scoring procedures (tests) Classification Predictive...

... classes: Chiu‐Che Tseng can be contacted at: chiu‐che_tseng@tamu‐commerce.edu © Emerald Group Publishing Limited 2007 Neural nets Decision trees Predictive process There has been a dramatic increase in the trading volume of foreign stocks due to the following factors...