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Keywords: Pricing model
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 81–100.
Published: 12 February 2018
...Lili Yu; Juzhi Zhang Purpose This paper aims to investigate the effect of hunger marketing strategy on supply chain pricing and coordinate the supply chain through a two-period pricing model. Design/methodology/approach According to a two-period pricing model with hunger marketing strategy...
