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Keywords: Pricing strategy
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2023) 18 (5): 1420–1453.
Published: 10 June 2022
... Limited Licensed re-use rights only Pricing strategy Secondary market Trade-in Product upgrade A successful trade-in program is currently regarded as an important way to increase customer demand and recapture used products (Xiao, 2017). Generally, in the trade-in program, a consumer can...
