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Keywords: Print media
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 190–210.
Published: 12 February 2018
... Publishing Limited Licensed re-use rights only Interpretive structural modelling Print media Delphi technique Advertisement effectiveness Mobile phone industry It appears that there is no generic or universal set of advertisement effectiveness dimensions and they change as per product...
