Keywords: Profit
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Journal Articles
Journal Articles
Journal of Modelling in Management (2007) 2 (1): 56–70.
Published: 20 March 2007
...' profits when their provision may affect both the consumers' perception of the quality of the private label and the national brand manufacturer's costs. Findings The analysis allows for different degrees of competition in the retail market, and for linear and non‐linear pricing. Practical...

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