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Keywords: Promotion effort
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (4): 1114–1135.
Published: 13 February 2024
.../methodology/approach This paper considers a Cournot model consisting of a platform charging a commission rate and two sellers with different conversion rates and browsing costs. Promotion efforts by sellers can increase traffic, but they also incur promotion costs for sellers. The sellers decide on promotion...
