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Keywords: Purchase intention
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2024) 19 (5): 1617–1643.
Published: 15 April 2024
... for managers in the organic food industry, providing strategies to address consumer behaviour. Prioritising education on environmental benefits, transparent pricing, collaborating on policies, ensuring food safety and understanding determinants impacting purchase intent can aid in designing effective marketing...
