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Keywords: Reference quality effect
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Journal Articles
Co-opetition strategies with reference quality effect
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2025) 20 (1): 30–50.
Published: 29 November 2024
... the reference quality effect. Then, the authors obtain the effect of the reference quality on the CM by comparing the CM’s optimal strategy between the two situations. Findings First, the reference quality has opposite effects on the CM’s production strategy depending on the competition results. A high...
Includes: Supplementary data
