... quality, service quality, perceived price, sales and distribution, marketing communication, market orientation and reputation and background. Also, the five components of BCP are distinctiveness, desirability, credibility, value for money and top of the mind awareness. Originality/value Modelling...

...Md. Sariful Islam; Sonia Afrin; Debasish Kumar Das; Md. Nasif Ahsan Purpose This paper aims to study students' strategic behaviors for increasing their job prospect in response to university administrators' moves for lifting up institutional reputation in the academia. Design/methodology...