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Keywords: Retailer promotion effort
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Journal Articles
Journal of Modelling in Management (2018) 13 (2): 302–330.
Published: 14 May 2018
... but the retailer may not engage in the promotion effort decision. Fair process in our model is defined as engagement of the promotion effort decision. Therefore, the second stream is related to models of retailer promotion effort, which will influence demand significantly (Jeuland and Shugan, 1983 ; Taylor, 2002...

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