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Keywords: Revenue sharing contract
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Journal Articles
A two-period pricing model with hunger marketing strategy
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 81–100.
Published: 12 February 2018
... the retail price and the total sales volume. Second, the hunger marketing strategy aggravates the double marginalization effect. Third, the authors introduce the revenue-sharing contract and characterize the conditions under which the revenue-sharing contract can coordinate the supply chain and be accepted...
