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Keywords: Scoring procedures (tests)
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Journal Articles
Classification and prediction in customer scoring
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 38–53.
Published: 16 March 2010
.... These behavioral characteristics in turn play a foundational role in scoring (rating) customers on such measures as profitability, risk and customer life‐time economic value (Rhee and McIntyre, 2008). Customer relations Customer service management Scoring procedures (tests) Classification Predictive...
