...Rashid Khalil Purpose This study aims to explore the predictive role of artificial intelligence ( AI )-driven sentiment analysis in financial markets by developing a hybrid long short-term memory–Random Forest framework. It investigates whether the integration of generative sentiment signals...

...Puneett Bhatnagr Purpose This study aims to analyse user sentiments towards virtual influencers on Instagram and identify key positive and negative themes to enhance the understanding of consumer perceptions of digital media strategies. Design/methodology/approach Using sentiment analysis...

... this, the banking industry could benefit from more effective text mining and sentiment-analysis techniques (Yang et al., 2022a , 2022b ; Mudasir et al., 2022). Our study contributes to the existing literature in this regard by analysing customer text reviews while focusing on comprehensive...