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Keywords: Shifting focus
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Journal Articles
Aspirations or survival: decision modeling and the effect of focus of attention in risky choice
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2023) 18 (1): 72–93.
Published: 13 September 2021
...Guy Moshe Ross Purpose This research aims to test focus of attention effects in risky choice. Design/methodology/approach As opposed to traditional aspiration-level theory, the shifting-focus concept introduces a second reference point, the survival point, and assumes a shifting focus...
