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Keywords: Signaling
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2011) 6 (2): 215–224.
Published: 05 July 2011
... Signaling Entry deterrence Pricing Markets It is widely accepted that an established firm can discourage entry by charging a price below its short‐run profit‐maximizing level to affect a prospective entrant's perception of the profitability of entering the market (Bain, 1949). This believe...
