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Keywords: Strategic consumer behaviour
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2017) 12 (2): 190–203.
Published: 08 May 2017
...Tingting Wang; Chuiri Zhou Purpose This paper aims to study a retailer’s decision on the price and inventory when facing strategic consumer behavior and demand uncertainty. Price protection is a kind of rebate that the retailer provides to consumers when the price drops during the selling season...
