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Keywords: Survival reference point
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Journal Articles
Aspirations or survival: decision modeling and the effect of focus of attention in risky choice
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2023) 18 (1): 72–93.
Published: 13 September 2021
... of attention between the two reference points. In this conceptualization, risk-taking is a function of focus of attention on the survival reference point or the aspiration-level and resources relative to the two reference points. Four randomized controlled studies tested this concept. Findings Study 1...
