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Keywords: Sustainable consumer behavior
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Journal Articles
Generative AI and sustainable consumption: assessing cognitive and motivational drivers of trust through the elaboration likelihood model and expectancy–value theory
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2026) 21 (4): 1482–1508.
Published: 20 January 2026
... information complexity as a boundary condition. The results guide designers toward user-centric systems that balance clarity, anthropomorphic engagement and motivational alignment to advance sustainable consumer behavior. Corresponding author Andri Dayarana K. Silalahi andridksilalahi@gmail.com...
