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Keywords: Thailand
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Journal Articles
Tourists' external information search behavior model: the case of Thailand
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2011) 6 (3): 297–316.
Published: 01 November 2011
... research should consider other tourist groups. Practical implications The results from this study provide useful information for both government and tourism‐related businesses in planning marketing communication strategies to help promote Thailand as a travel destination. Originality/value...
