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Keywords: Theory of planned behaviour
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Journal Articles
Tourists' external information search behavior model: the case of Thailand
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2011) 6 (3): 297–316.
Published: 01 November 2011
... and integrates the theory of planned behavior into the model. Theera Erawan can be contacted at: Theeraerawan@hotmail.com © Emerald Group Publishing Limited 2011 Information searches Theory of planned behaviour Tourism Structural equation modelling Thailand The travel industry is one...
