...Juan E. Núñez-Ríos; Jacqueline Y. Sánchez-García; Adrian Ramirez-Nafarrate Purpose This paper aims to present a model to incentivize sustainable performance (SUP) in small- and medium-sized tourism by strengthening inner relations to adapt to a complex environment. Design/methodology/approach...

...Tahir Albayrak; Meltem Caber; Guy Assaker; Vincenzo Esposito Vinzi; Peter O'Connor Purpose The purpose of this paper is to capture the causal relationships between the primary constituents of the tourism destination paradigm – namely, the economy, society, and the natural and infrastructural...

... research should consider other tourist groups. Practical implications The results from this study provide useful information for both government and tourism‐related businesses in planning marketing communication strategies to help promote Thailand as a travel destination. Originality/value...